Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to bid on individual ad impressions in real time. In this dynamic process, multiple advertisers simultaneously place bids to acquire ad inventory as users browse websites or apps. The highest bidder secures the impression, ensuring that their adver

Banner ads are a ubiquitous form of online advertising that appear on webpages. They come in a variety of formats, from small, rectangular designs to larger, noticeable formats. Banner ads can be static, and they often showcase images along with text. Their primary objective is to attract user interest and drive leads to a specific URL. Smartly

Interstitial ads present themselves between content on a webpage, grabbing user attention. They deliver a potent way to engage your target audience, driving conversions. By intelligently placing interstitial ads, you can effectively enhance your campaign's performance. Craft compelling ad content that capture user attention. Reach your specific a

Navigating the digital advertising landscape can feel like traversing a minefield. With ad fraud becoming increasingly sophisticated, advertisers and publishers alike are struggling to identify malicious actors who exploit systems for financial gain. A side-by-side evaluation of legitimate traffic versus fraudulent activity can be invaluable in ill